The article highlights the dynamic of fruit sales in Ukraine, noting a surge in domestic fruit sales in 2021 due to insufficient domestic production in 2019. It anticipates stable apple prices for the 2021 harvest season, attributing this to consistent production levels in recent years. Furthermore, it points out the potential export of Ukrainian apples to EU countries like Estonia, Finland, and Latvia, whose domestic production is low and consumption rates are substantially lower than the average. Additionally, a large blackberry plantation in Ukraine is planning to expand its area by over four times.