Social media user Hwang Kyo-ik's comment on Korean chicken being small and tasteless has sparked controversy, with the domestic poultry industry attributing it to a difference in food culture. The industry maintains that the consumption of small chickens is due to Korea's unique chicken consumption culture, where whole chickens are commonly consumed, and claims that taste is not affected by chicken size. The Korea Poultry Association has refuted data presented by Hwang and has called for an open discussion to correct the misinformation.