A market research study by Trusted Business Insights reveals that the argan oil market in Morocco is projected to grow at a CAGR of 20.7% from 2019 to 2026, reaching $70.3 million in 2018. This growth is attributed to the rising demand for natural ingredients in cosmetics and food products. The shift towards a healthier lifestyle due to the pandemic is also expected to boost demand. Furthermore, the efficiency of the production process in Morocco, which has shifted from manual to machine-based, and the varied biochemical components obtained through different extraction processes are expected to further fuel market growth. The use of organic argan oil in cosmetics as an active ingredient and its appeal as a clean product is also expected to drive demand.