Armenian cognac will be exported to the EU under the Armenian brandy brand

Published 2023년 11월 3일

Tridge summary

Armenian cognac will soon be exported to the European market under the Armenian brandy brand. The government has reached an agreement with the European Union on the brand and geographical name for the product, in collaboration with Armenian manufacturers and a branding company. The move comes after negotiations to grant Armenian alcohol producers the right to use the word "cognac" in their product names, acknowledging the country's long history of cognac production.

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Original content

Moscow. the 3rd of November. INTERFAX.RU - Armenian cognac will be exported to the European market under the Armenian brandy brand, Armenian Minister of Economy Vahan Kerobyan said in parliament. “We have agreed with our EU partners on the brand and geographical name under which Armenian cognac will be produced and promoted,” he said. According to him, Armenia attracted the branding company Backbone Branding for this work and carried out work with France. “The decision was also made jointly with Armenian manufacturers. Now we are working to create an association in Armenia that will issue permission to export Armenian brandy in compliance with quality standards. Our goal is for Armenian brandy to be associated with high-quality products,” Kerobyan said. Armenia has been negotiating for a long time with the European Union regarding granting Armenian alcohol producers the right to use the word “cognac” in the name of their products, although this is a protected geographical name. ...

Source: Interfax