Asan Bae, races towards the global market... 'K-Pear' accelerates conquest of Southeast Asia

Published 2025년 11월 4일

Tridge summary

[Agricultural, Fisheries, and Livestock Newspaper=Reporter Nara Park] The representative fruit of Asan, Chungnam, 'Asan Pear,' is gaining new momentum in the Southeast Asian market. Asan City (Mayor Oh Se-hyun) and Asan Horticultural Farmers' Association (Chairman Koo Bon-kwon) have been holding promotional events and signing export business agreements (MOU) in Vietnam and Malaysia, actively promoting the premium branding of Korean pears under the name 'K-Pear.' This event is part of an overseas marketing strategy implemented in line with the shipment period of Asan Pears, focusing on capturing the local market with the unique competitiveness of Asan Pears, such as their rich juice, crisp texture, and high sugar content. The first event was held at the AEON Mall in Hanoi, Vietnam, with 'Asan Fresh Pears'.

Original content

Vietnam and Malaysia witness a series of promotions and MOU achievements Capturing local consumers with high sugar content and premium image Asan pears, a representative fruit from Asan, Chungnam, are gaining new momentum in the Southeast Asian market. Asan City (Mayor Oh Se-hyun) and Asan Horticultural Farmers' Cooperative (Chairman Koo Bon-kwon) have been actively promoting and signing export business agreements (MOU) in Vietnam and Malaysia, solidifying the premium branding of Korean pears under the name "K-Pear." This event is part of an overseas marketing strategy aligned with the Asan pear shipping season, focusing on capturing the local market with the pear's rich juice, crisp texture, and high sugar content. The "Asan Fresh Pear Vietnam Promotion Event" held at AEON Mall in Hanoi, Vietnam, featured consumer tastings and promotional events. The local response to the quality and sugar content of Asan pears was enthusiastic, and there was significant interest from the local ...

Source: Aflnews