Asparagus: an atypical 2020 campaign that results in new consumers in France

Published 2020년 11월 24일

Tridge summary

The 2020 French asparagus campaign saw stable or slightly increased volumes, despite challenges from the Covid-19 crisis and the need for non-harvest and market withdrawal procedures, which reduced volumes by 15%. Prices rose from week 14 and stabilized above 2019 levels. In 2021, PDO surfaces may be slightly down due to the Covid crisis, aging producers, and difficulty in recruiting new producers. Consumption has increased, with stable purchase frequency and average basket size, but new consumers have been attracted, particularly to green asparagus. The AOPn's 2021 strategy will focus on social media communication, appealing to younger generations, and educating buyers about French green asparagus, as well as addressing the ban on all plastics for prepackaged fruits and vegetables coming into effect on January 1, 2022.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

"The 2020 French asparagus campaign was atypical, due to the Covid crisis and containment, but also to its precocity with the first volumes in the South-West in week 6," said Astrid Etèvenaux, leader of the AOPn Asperges de France October 26. The forecast announced stable volumes or even slightly up over one year. But due to the non-harvest and market withdrawal procedures, which concerned 15% of the volumes (South-West), the volumes were accordingly reduced. The peak production of PDO members was shifted and observed in s.16 at Easter. Prices, plummeting before the implementation of communication measures to relaunch referencing and consumption, rose from week 14 and finally stabilized at a level higher than those of 2019. The French countryside has subsided. spread from week 6 to week 25. [Coronavirus Covid-19] Preserving asparagus from France on the shelves [Conoravirus Covid-19] Around the world of the asparagus situation For 2021, the surfaces of members of PDO could be ...

Source: Pleinchamp