The article highlights the traditional and award-winning history of Venetian white asparagus production, with a focus on the niche, high-quality niche production of Bassano Dop, Badore IGP, and Cimadolmo IGP asparagus in the Veneto region. Despite challenges like restaurant closures due to the pandemic, direct consumer sales have supported producers. The article also notes the shift in cultivation systems leading to a sooner harvest season and the expansion of market reach, with deliveries to Japan and East Asian markets. The regional multimedia channel, VenetoAgricolturaChannel, is planning to explore other areas of Veneto white asparagus production through a virtual tour.