Australia to produce non-alcoholic wine for the Indonesian market

Published May 27, 2024

Tridge summary

Australia is developing non-alcoholic wine to cater to Indonesia's predominantly Muslim population. The product will be marketed in Indonesia, providing a drinking option for Muslims who are currently unable to consume alcohol due to religious reasons. The non-alcoholic wine will be produced from fermented grapes with most of the alcohol removed. It is expected to be popular among young Indonesians influenced by Western culture and lifestyles. Currently, alcoholic drinks with an ethanol content exceeding 5% can only be sold at retail and consumed in hotels, certain restaurants, bars, nightclubs, duty-free shops, or areas authorized by the mayor or regent.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Australia innovates with non-alcoholic wine to cater to Indonesia’s predominantly Muslim population. Many young people are interested in wine due to the influence of foreign tourists and the appeal of a Western lifestyle. However, since the majority of Indonesia’s population is Muslim, many people abandon this drink because they are considered intoxicating. In addition, as a Muslim, it is religiously prohibited to consume alcohol or liquor. After observing the Indonesian Muslims’ general attitude towards alcohol and liquor, Australia, being the number one alcohol supplier in Indonesia, is trying to come up with an alternative by producing non-alcoholic wine for those who, due to religious reasons, cannot drink alcohol. At the “Taste the Wonders of Australia” press conference which took place in Jakarta on Tuesday, the 21st of May, 2024, the chief executive officer of Wine Australia, Martin Cole, said that they were planning to produce non-alcoholic wine which will be marketed in ...

Source: Indonesiaexpat