In 2019, China imported over 95% of Australia's lobster exports, contributing to a value of A$7.3 billion. The imposition of a ban and Australia's efforts to diversify its markets have resulted in a 46% decrease in live lobster exports in 2023. Despite this, there has been a rise in frozen lobster exports. Ferguson Australia, a lobster exporter, is strategically targeting the European market and introducing new products for it. The company also made an appearance at the China International Import Expo in Shanghai.