The Australian Macadamia Nut Association's 2023 Annual Report indicates that farm prices for macadamia nuts have fallen significantly due to increased global supply and intensified price competition in the export market. The industry achieved farm-gate sales of A$104 million in 2023, a significant decrease from A$334 million in 2020, with 75% of macadamia nuts being exported with an export value of US$300 million. While the industry experienced challenges, there was an overall increase in sales during the 2022/23 export season, primarily driven by strong kernel exports to South Korea and the United States, and a sharp improvement in exports to other Asian countries and Australia.