In 2020, Italy experienced a significant surge in avocado sales, with a 67.4% increase, making it the top beneficial ingredient of the year. This growth was part of a broader trend, with sales of products containing almonds, sesame seeds, spirulina algae, corn flour, and cinnamon also increasing. The sales of seeds saw the highest growth (+10.9%), while superfoods continued to decline, with a 24.9% drop.