Despite a shift in bacon sales from foodservice to retail in 2020 due to the COVID-19 pandemic, demand for the product remained strong. Pork processors had to adapt to closures and logistical challenges, leading to oversupply and volatile belly pricing. However, by the end of summer, prices stabilized, and strong demand persisted into February 2021, reflected in the average price of belly primal. Despite challenges, US pork demand grew by 3% in 2020, indicating a promising outlook for the belly market in 2021.