The article highlights the significant rise in banana prices in Eastern Europe, particularly in Ukraine and Moldova, due to the armed invasion and blockade of Ukraine's seaports by Russia. This has forced these countries to import bananas from the European Union by road, leading to a substantial increase in costs. In contrast, countries like Tajikistan, Uzbekistan, and Georgia have seen the least increase in banana prices, with Uzbekistan even offering competitive prices despite its remote location. The rise in banana prices is expected to have implications for the banana industry, with potential consequences such as increased costs for producers, higher retail prices, and reduced consumption in countries where banana consumption is already high.