A recent survey by the Institute of Agricultural Economics in São Paulo indicates a decrease in the price of beef, with a kg now costing R$40.01, a 2.4% drop from January and a 2.8% decrease from February of the previous year. Despite this, the price has seen a 7% increase over the past 12 months and a 0.9% increase in the first two months of this year compared to the same period last year. The price has been fluctuating over the last three years, with a notable increase due to exports to China, but has been declining by 7.8% in the last six months. This decrease in beef price is making it more affordable and popular again among consumers compared to alternative proteins.