The Italian beef sector is grappling with challenges such as the need for sustainable and quality production, rising costs, and declining large-scale distribution purchases due to inflation, dietary changes, and competition from alternative proteins. These challenges are causing concern for farmers, with many unsure of the economic future. There is interest in rebuilding the Italian supply chain to provide certainty and transparent pricing, but challenges such as disease outbreaks in Sardinia and Sicily, and regional autonomy issues, are causing additional difficulties.