Two EU-funded projects are working to improve the sustainability and resilience of berries. The BreedingValue project, led by Professor Bruno Mezzetti, is increasing the genetic diversity of strawberries, raspberries, and blueberries to enhance their resistance to diseases, pests, and droughts, while retaining their taste and texture. Meanwhile, the FRIETS project is developing new dehydration techniques, including microwave vacuum drying, freeze-drying, and osmotic dehydration, to increase the shelf life of berries and create healthier snacks without added sugar, salt, or chemical preservatives. The project is also exploring seaweed-based packaging to reduce plastic use, with the first products expected to be sold through Rezos Brands in 2024.