Blackberries are booming in the UK

Published Sep 18, 2021

Tridge summary

Sales of blackberries in the UK have increased by 8% over the past year, reaching 51 million pounds due to new varieties and improved growing techniques. The longstanding health benefits of blackberries, such as their high vitamin C content and potential for inflammation reduction, have also contributed to their growing popularity. British Summer Fruits, which accounts for 95% of berry supply to UK supermarkets, anticipates further growth in blackberry demand, potentially boosting the already thriving £ 1.7 billion berry industry in the UK. The organization has developed a series of recipes and serving tips to showcase the versatility of fresh blackberries, which are rich in nutrients and fiber, and has shared them online.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Sales of blackberries are on the rise in the UK thanks to new improved varieties and growing awareness of the fruit's health benefits, driving the growth of the category. The British spent 51 million pounds in arrears last year, an 8% increase over the previous 12 months (editor's note: this turnover corresponds to about 50% of the Italian turnover of the entire soft fruit category) A key reason for this increase in popularity is the new blackberry varieties that have been developed in recent years. These new berries, along with advanced growing techniques, have combined to extend the blackberry season and ensure quality, making blackberries on supermarket shelves almost unrecognizable by their wild counterparts. Furthermore, there is a growing recognition of blackberries regarding their great health benefits. They are a rich source of vitamin C - an important antioxidant that protects cells from damage and strengthens the immune system. And the fruit is well known for keeping ...

Source: Italianberry