The Mexican blueberry industry is a prominent player in the global market, offering high-quality fruit with a distinctive taste due to varietal replacement and favorable growing conditions. Mexico's geographic proximity to North America allows for efficient transportation and timely delivery of berries, giving the country a competitive advantage. Despite challenges, such as weather disruptions and production structure changes in Peru, the Mexican blueberry industry expects strong growth in volume and sustainability, with a focus on genetics, year-round supply, and environmentally friendly practices.