Serbian blueberry growers have faced quality issues in their 2023 harvest due to a rainy season and cool summer weather. Although production volumes have not decreased, the rains damaged the open-field blueberry harvest, resulting in a decrease in blueberry exports to the European market. Despite this setback, Serbian export company Srbovoće plans to expand its production of raspberries and blackberries for fresh consumption next year, citing greater potential in these fruits and the need to meet increasing market demands.