Brazil continues domination of UAE chicken market

Published Apr 9, 2024

Tridge summary

Between 2013 and 2023, Brazil's poultry exports have experienced remarkable growth, particularly peaking at a 78.5% market share in 2022, and are expected to continue this upward trend. This success in the UAE market is attributed to factors such as the preferred packaging size, competitive pricing, and the strong presence of Brazilian companies, including the world's largest halal animal-protein company, Brazil Foods, and JBS's acquisition of two local plants. In contrast, US poultry exports to the UAE struggle due to less favorable packaging, higher prices from shipping and production issues, further solidifying Brazil's dominance in the region.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Brazil’s poultry exports increased an average of 12% market share from 2013 to 2023, attaining a record 78.5% of the market in 2022. Brazil’s market share is expected to continue to grow, according to a recent US Department of Agriculture (USDA) Global Agricultural Information Network (GAIN) report. Industry sources report that Brazilian poultry continues to dominate the market in the UAE due to preferred pack size, price advantage, and a robust local presence of Brazilian companies in the UAE. US poultry exports to UAE are mostly large super sacks of dark meat (chicken leg quarters) targeting facilities serving migrant labour, as well as major processing facilities. Local importers state that super sacks put US poultry at a disadvantage compared to smaller packaging sizes available from Brazil. This is because smaller packaging can feed multiple channels, whereas super sacks can only supply major processing facilities. US chicken meat prices have been driven higher by elevated ...

Source: Thepoultrysite