Brazil: Demand for fresh and healthy products helps fruit exports

With the world population dedicated to a healthier diet, the first half of 2023 ends with a positive balance for Brazilian fruit exports. The world demand for fresh and healthy products has been favored and growth this semester was 19% in sales and 2% in volume of exported fruit. Brazil has a favorable climate and a diversity of ecosystems that allow the cultivation of a wide variety of fruits throughout the year. In addition, the country has extensive areas of agricultural production, which contributes to the increase in the supply and export of fruits. Brazilian fruit growing has invested in technology and infrastructure, such as irrigation systems, cold rooms and efficient logistics, to improve the quality and preservation of exported fruit. For the president of Abrafrutas, Guilherme Coelho, the differential of Brazilian fruit continues to lie in quality and flavor, which has greatly pleased the market. In addition, the producers are certified and have efficiently met the ...