The article highlights the significance of Brazil's leading position in beef exports, attributed to decades of investment in technology by the Brazilian Agricultural Research Company (Embrapa). This investment has resulted in increased productivity and product quality, making Brazil's beef highly competitive. Beef exports contribute to 3% of Brazil's total exports, 6% of its GDP, and 30% of the Agribusiness GDP, with an annual turnover of over 400,000 million reais. The Brazilian Association of Meat Exporters (Abiec) predicts that exports will surpass three million tons between 2025 and 2030, and to meet this demand, meat production needs to rise by 35% by 2030, with a necessary 45% increase in average productivity.