Physalis, also known as cape gooseberry or aguaymanto, is becoming popular among producers in Minas Gerais, Brazil, due to its easy planting, high yield, and suitability for the local climate. However, it faces the challenge of changing perceptions in the local market, currently dominated by imports. Denis Araujo Santos, inspired by his sister's dessert, started cultivating the fruit with guidance from Emerson Gonçalves from Epamig. Epamig has been conducting research on Physalis production for ten years as part of a 'small fruit' project that also includes raspberries. The guide and assistance for small producers aim to address challenges like climate change, phytosanitary and fertilization control, and soil conditions. The plants can produce for two years, after which they need to be replaced.