Brazil's suspension of beef exports to China due to the detection of mad cow disease could potentially benefit New Zealand exporters, according to the Meat Industry Association. The suspension's impact on New Zealand trade will depend on the duration of the suspension, with the previous suspension in 2021 lasting three months. If the suspension is longer, China will need to source beef from other suppliers, including New Zealand. In 2022, New Zealand exported record volumes of beef to China, accounting for 45% of total beef exports.