The 'Cheers to the Land' campaign, now in its third year, is aimed at preserving Oregon farmland by encouraging the use of locally sourced ingredients in breweries and hop merchants. Organized by the Oregon Agricultural Trust with support from 13 breweries, a cidery, and a kombucha maker, the campaign features limited-edition beers and hosts various events to promote Oregon's agricultural sector and support local suppliers. The Trust's focus on protecting Oregon farmland from development and providing succession planning resources for farmers is highlighted, with data showing the loss of farms and farmland in recent years and the trust's achievements in preserving land and educating farmers.