The Directorate of National Consumer Rights Protection in Dhaka, Bangladesh, has identified a price discrepancy in broiler chicken, with some retailers charging as much as Tk280 per kilogram, significantly higher than the government-set maximum price of Tk200. The directorate has brought this to the attention of the government and is advocating for corrective measures. They have also threatened action against market management committees that fail to comply with regulations. The price hike is especially concerning as it follows a significant increase in beef prices, making these proteins increasingly unaffordable for the average consumer.