"Buy Seasonal Vegetables and Fruits at Half Price" Large Supermarkets Launch Massive Discount Event
Published May 27, 2025
Tridge summary
[Korea Agricultural and Fisheries Newspaper, Reporter Jeong-su Woo] Large supermarkets are conducting extensive fresh agricultural product discount marketing. Amid economic downturn and contracted consumer sentiment, they have designated fresh agricultural products as key campaign items, launching sales events with discounts up to 50% off.
Lotte Mart is taking the most aggressive approach to fresh agricultural product discount marketing. From the 22nd, Lotte Mart has designated fruits, vegetables, seafood, and livestock products as representative discount items, providing consumers with up to 50% discount benefits.
Watermelon is the primary product Lotte Mart has put at the forefront. From the 22nd to the 25th, over four days, they are offering five different watermelon product sizes at existing prices
Lotte Mart is taking the most aggressive approach to fresh agricultural product discount marketing. From the 22nd, Lotte Mart has designated fruits, vegetables, seafood, and livestock products as representative discount items, providing consumers with up to 50% discount benefits.
Watermelon is the primary product Lotte Mart has put at the forefront. From the 22nd to the 25th, over four days, they are offering five different watermelon product sizes at existing prices
Original content
Large discount stores are launching extensive fresh agricultural product marketing campaigns. Amid economic downturn and contracted consumer sentiment, they have designated fresh agricultural products as key campaign items, offering discounts of up to 50%. Lotte Mart is taking the most aggressive approach to fresh agricultural product marketing. From the 22nd, they have been providing consumers with up to 50% discount benefits on fruits, vegetables, seafood, and livestock products. Watermelon is Lotte Mart's flagship item. From the 22nd to the 25th, over four days, they supplied five watermelon varieties at 50% off existing prices, receiving significant consumer response. Lotte Mart is currently selling 'WM12 watermelons' with 12 brix sugar content and 'AI-selected watermelons'. In addition, Lotte Mart is offering 30% discounts on domestic freshwater eel and live abalone, and has included chicken for dakbokkeumtang in its discount items. A Lotte Mart representative stated, "We ...
Source: Agrinet
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