In seven months, Italy increases imports of California plums by 149%

Record numbers come from the California Prune Board (CPB), the consortium that represents the entire California Prune supply chain. Myfruit.it talked about it with the director of international marketing and communications, Esther Ritson-Elliott. What are the consumption trends of California prunes in Europe and Italy? In recent years, California Prune sales have steadily increased in Europe and other markets. In Italy, their market value has grown steadily since 2018. Italy is confirmed as a key market for the Consortium. In fact, California plum exports to Italy showed very positive growth, with an increase of 149% in volume and 98% in value in the period August 2021 / February 2022 compared to the same period of the previous year (source: Source: FAS Data, April 2022). This positive trend continues today. What news has recently emerged from scientific research on plums? The California Prune Board is at the forefront of the study that analyzes the connection between dehydrated ...