Italians choose California prunes for their qualities
Prune
Italy
United States
Published Nov 10, 2021
Original content
According to a recent study promoted online by the California Prune Board, a consortium that brings together over 800 growers and 28 packers of prunes from California, California prunes are a food product that is recognized for high quality and beneficial nutritional characteristics by Italian consumers. Positive trend in consumption During the first half of 2021, with the persistence of the pandemic, Italian household spending on food products maintained the positive trend of 2020 constant, with a growth of 9.6%, compared to the first half of a regular year like that of 2019. As a food that can be stored for up to 18 months and with a low level of humidity, California Prunes have benefited from this positive trend and have continued to attract Italian consumers, who have stocked them up and integrated them into their diet . The recent survey confirms this trend: the growth trend for the incidence of the purchase of dried plums "once a week or more often" is also confirmed for ...
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