Italians choose California prunes for their qualities

게시됨 2021년 11월 9일

Tridge 요약

A study by the California Prune Board highlights a surge in consumption of California prunes in Italy, with 32% of consumers buying them weekly in the first half of 2021. Despite the pandemic, Italian household spending on food products increased by 9.6%. The prunes are popular as a snack and in cooking, with 40% of consumers using them for their health benefits. The California Prune Board is responding to consumer needs by providing recipes and information on the prunes' nutritional benefits through a new website and social media accounts. The study also shows that 52% of consumers in Italy consider the product's country of origin a key factor in their purchasing decision, with California being seen as a producer of high-quality prunes. The California Prune Board plans to continue its marketing efforts in Italy to capitalize on this growing trend.

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원본 콘텐츠

According to a recent study promoted online by the California Prune Board, a consortium that brings together over 800 growers and 28 packers of prunes from California, California prunes are a food product that is recognized for high quality and beneficial nutritional characteristics by Italian consumers. Positive trend in consumption During the first half of 2021, with the persistence of the pandemic, Italian household spending on food products maintained the positive trend of 2020 constant, with a growth of 9.6%, compared to the first half of a regular year like that of 2019. As a food that can be stored for up to 18 months and with a low level of humidity, California Prunes have benefited from this positive trend and have continued to attract Italian consumers, who have stocked them up and integrated them into their diet . The recent survey confirms this trend: the growth trend for the incidence of the purchase of dried plums "once a week or more often" is also confirmed for ...

출처: Myfruit