Beef + Lamb NZ and rural advocacy group 50 Shades of Green have launched the Kiwis Backing Farmers campaign to draw attention to policies they believe are threatening New Zealand's sheep and beef farms and rural communities. The campaign criticizes policies such as the conversion of farms into carbon farms, unreasonable freshwater reforms, excessive methane targets, and disincentives for biodiversity protection. The groups argue that these policies are driving farmers away from the sector and are not environmentally or economically sustainable. The campaign's website provides policy solutions and allows Kiwis to express their support for farmers and provide feedback to the government.