The pandemic has led to a significant increase in the consumption of canned tuna in Italy, with a 33.6% rise according to a Doxa study for the ANCIT. The research revealed that canned tuna is consumed by 99% of Italians, with 36% eating it two to three times a week. Many consumers view it as comfort food that can be enjoyed alone or with family. The study also indicated that a majority of Italians check the label before purchasing.