The Mediterranean avocado campaign is nearing its end due to a supply shortage, with only remaining fruits available for the next 15 days before Peru takes over as the main supplier from early to late August. Peru's production is projected to increase by 70,000 tons and export by 22,000 tons to Europe, though there may be adjustments due to potential challenges in the US market. The market situation remains promising for the next few weeks, but there is concern over maintaining consumer interest and market stability as supply increases and prices remain high, potentially leading to a market crash if consumption slows down. The success of the next campaign hinges on effective distribution and promotion of avocados, considering the increasing global production and market division caused by the US and Europe.