South Africa's potato industry is aiming to increase its annual production from 2,6 million tons to 3,2 million tons over the next five years. This strategy includes protecting processors from cheap import 'dumping', expanding local processing capacity, and finding new uses for potatoes to add value to lower grades. The industry also plans to leverage the Agriculture and Agro-processing Master Plan for investment and expansion, provided there is a consistent power supply and favorable operating environment. The sector faced severe rolling blackouts in 2022, which impacted irrigation, packing, and processing, and resulted in potato shortages due to high input costs.