Chile is planning a campaign titled "Blueberries With Everything!" to increase the consumption of blueberries in the country. The campaign, led by the Association of Fruit Exporters Chile AG (Asoex) and its Blueberry Committee, aims to highlight the nutritional benefits and advantages of blueberries. The campaign will also promote the economic development of areas where blueberries are produced. Chile is projected to lead in blueberry production for the 2022-2023 season, with an estimated 167,588 tons, of which 98,228 tons are expected to be fresh exports.