The 2023/2024 Chilean blueberry export season is anticipated to conclude with over 86 thousand tons of shipments, slightly below the previous year's figures but exceeding initial expectations. Despite facing challenges such as El Niño, heat waves, and increased competition, notably from Peru, which impacted fruit quality and pricing, the season started positively due to a market shortage. The United States, the Netherlands, and England emerged as the top markets, with a notable rise in air shipments. Organic blueberry exports saw a significant 190% increase, reaching 4,398 tons, mainly due to a supply gap in the U.S. market, although maritime shipments fell by 6%. The season also highlighted a shift towards recommended and new blueberry varieties, indicating a positive industry trend, with organic exports growing by 5.4% from the previous season, primarily to the U.S., Continental Europe, and a minor share to the U.K.