The largest chili market in Asia, located in Guntur, has seen a surge in business since its reopening on June 13, with daily sales of 50,000-70,000 bags. The market is experiencing a significant increase in the prices of all chili varieties, with the '341 deluxe' variety seeing a rise of Rs 6,000-7,000 per 100 kgs, and other varieties rising by Rs 2,000 to 4,000 per 100 kgs. The '341 deluxe' variety is particularly popular due to its rich red color and intense flavor, and is primarily grown in the Guntur and Prakasam districts of Andhra Pradesh and Khammam in Telangana.