Xichang, known for its extensive grape vinefields, has seen a decrease in Crimson grape prices, leading to market instability. The drop in prices is attributed to overly optimistic market expectations following last year's price surge, oversupply due to hoarding, and adverse weather affecting fruit quality. These factors have resulted in a significant decrease in market competitiveness and a redirection of grapes to the domestic market, further exacerbating the supply/demand imbalance. The situation is worsened by record overproduction and storage capacity issues, potentially leading to quality deterioration and increased losses for growers. The article highlights the challenges faced by industry stakeholders due to these market dynamics.