China's largest cafeteria launches campaign honoring Brazil

Luckin Coffee launches "Brazil Season" themed collection to promote Brazilian beans purchased by the brand Luckin Coffee, China's largest coffee chain, has launched a marketing campaign that pays homage to Brazil. The "Brazil Season" aims to promote the Brazilian arabica beans that the Chinese coffee shop imports from Brazil. The campaign consists of stylized cups and packaging with a Brazilian theme: blue, yellow, and green colors, forests, and animals. The star of the campaign is the "Samba" coffee. The main highlight of the advertising campaign is the capybaras. These animals are very popular in China and the "Brazil Season" advertisements feature animations of dancing capybaras. The campaign also offers customers a plush capybara. Another freebie is a green and yellow keychain with a coffee design. Luckin Coffee is China's largest coffee shop with over 20,000 units spread across the country. Founded in 2017, the brand has rapidly expanded with a more digitized business model. ...