The article highlights the challenges faced by the Belgian chocolate industry due to rising cocoa prices, driven by poor harvests in Ivory Coast and Ghana, which are major cocoa producers. Mieke Callebaut, a consultant for the Royal Belgian Biscuit, Chocolate, and Confectionery Association, discusses the impact of these price increases on the industry, which is crucial to Belgium's economy with an annual worth of 6.1 billion Euros and exports of 3.4 billion Euros. The article also explores the diverse product range and pricing strategies within the sector, from premium chocolates to more affordable options, and the broader implications for companies as they navigate these challenges.