(Chungju=Yonhap News) On the 15th, the city of Chungju, North Chungcheong Province, announced that it held a regional excellent agricultural products promotion and publicity event at the Pullman Hotel in Kuala Lumpur, Malaysia, together with 20 local distribution companies, the Korea Agro-Fisheries & Food Trade Corporation (aT) Malaysia branch, and KOTRA (Korea Trade-Investment Promotion Agency). At the event, the city introduced fresh agricultural and livestock products such as Chungju apples and Chungju Hanwoo, along with various processed foods, to local buyers, and explained product characteristics, production and quality management systems, and stable supply capabilities. The city plans to pursue joint promotions and brand collaborations with local businesses, as well as hold regular consultation meetings, as a result of this event.