UK: Cluster partnership generates increased demand for Welsh crab

A collaboration created by two seafood businesses during the COVID-19 lockdown has led to a surge in demand for Welsh crab from consumers in North Wales, in the United Kingdom.Anglesey-based producer Môn Dressed Crab has joined forces with Llandudno-headquartered wholesaler and fishmonger Mermaid Seafoods to expand the home market for the shellfish. Both businesses are members of the Wales Seafood Cluster, a Cywain-led project that facilitates collaborative working among seafood companies.“This collaboration between Môn Dressed Crab and Mermaid Seafoods is a great example of the Cluster working in practice, as by working together, they have expanded their customer base and proved that there is an increasing demand for Welsh crab and seafood,” North Wales Seafood Cluster Manager Nia Griffith said.As a five-year-old small family business reliant on supplying local restaurants and eateries, the onset COVID-19 pandemic proved difficult to navigate, according to founder Tracey Hodson, ...