Brazilian rural entrepreneurs participating in the Agro.BR Project took part in an online training focused on the export of honey and its derivatives. The training was conducted by the Confederation of Agriculture and Livestock of Brazil (CNA), in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil) and the Federation of Agriculture and Livestock of Mato Grosso do Sul (Famasul). The objective of the training was to qualify producers and facilitate access to international markets, reducing the number of intermediaries in the process. The article also discusses the export prospects of honey to the United States and Europe, and the benefits of institutional support and investment in certificates and production verticalization for entering international markets.