Korea is positioned as an attractive market for various Latin American countries. Juan Carlos Coiza, Colombian ambassador to Korea, told SEMANA that some of the fruits “that he hasn't tried since he arrived in the Asian country are granadilla and cape gooseberry. He is aware that conquering this market with the fresh product is difficult due to the distance and everything that the transfer implies, however, he does recommend starting to think about the manufacture of products based on these exotic foods”. “Colombia is the country of fruits and that is very attractive for Koreans. We are carrying out a great campaign so that they identify Colombia as a country with this great characteristic, as a product of its biodiversity”, he indicated. Coiza stressed that the Korean market is specialized and demands high quality standards. That is why he invited those from Colombia to start creating ingenious markets using this raw material. "They can be sauces or any other type of packaged ...

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