The demand for Korean seaweed in Colombia has significantly increased in 2023, with a notable 8.4% rise in imports, challenging the dominance of Chinese seaweed in the market. Despite facing hurdles such as complex export procedures requiring extensive documentation for certifications and permits, Korean exporters benefit from the Korea-Colombia Free Trade Agreement, which allows tariff-free entry of their seaweed products. This advantage, coupled with the global surge in popularity of K-food and strategic pricing, positions Korean seaweed competitively in Colombia. The article emphasizes the potential for market expansion, particularly in the snack seaweed sector, and suggests focusing on price competitiveness and the efficient preparation of export documents to capitalize on the growing demand and favorable trade conditions.