Australia: Consumer choice influenced by grape variety in key markets

Fresh Grape
Market & Price Trends
Innovation & Technology
Published Apr 17, 2024

Tridge summary

Recent analysis by Wine Australia of IWSR research in 2023 reveals key trends in wine consumption across ten major markets, emphasizing the importance of grape variety in consumer choice. Cabernet Sauvignon and Merlot lead as the most favored red wine varieties, with a notable decline in Shiraz's popularity, especially in Australia. Tempranillo is gaining interest, while red blends and Pinot Noir maintain steady positions. Among white wines, Sauvignon Blanc is the preferred choice in six markets, despite a general decline in its consumption, except in the US where it's increasing. Chardonnay and Pinot Gris/Grigio also remain popular, with Riesling showing a strong presence in several countries. The research also points out the rising trend of white blends in the US, indicating shifting consumer preferences in the wine industry.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Grape variety remains one of the most influential choice factors for consumers when buying wine. Wine Australia analysed IWSR research from 2023 for ten key wine markets (representing 90 per cent of Australian wine sales) and found that grape variety was in the top two most important choice cues in seven of the ten markets. The seven markets were: In the other three markets – Japan, South Korea and Singapore – grape variety was the fifth most important choice cue. In Japan and South Korea, wine that matches or complements food was the most important factor and in Singapore, promotional offer was the most important. In eight of the same 10 markets, red wine was the number one alcoholic beverage of choice among regular wine drinkers (see Figure 1). White wine was number one in the United Kingdom and New Zealand. Beer was the second choice behind red wine in the major Asian markets of Japan, Singapore, South Korea and China. Figure 1: Alcoholic beverage repertoire among regular wine ...
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