Mexico: Contract farming scheme promoted between tequila and agave growers

Published 2024년 11월 4일

Tridge summary

The president of Mexico's National Chamber of the Tequila Industry, Roberto Ciprés Cruces, has called for a shift towards contract agriculture to professionalize agave cultivation, a key ingredient in tequila production. This recommendation stems from a study involving multiple stakeholders in the industry. Ciprés Cruces also introduced the Agave Social Responsible Certification (ARS), aiming to connect industrialists with traditional agave producers for direct marketing. The chamber is also focusing on expanding in global markets and promoting sustainability practices within the industry. The call to action was made at the chamber's anniversary event, attended by key political figures from the tequila-producing regions.

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Original content

It is necessary to professionalize the cultivation of agave through a model of contract agriculture appropriate to the needs of the tequila agroindustry, said the president of the National Chamber of the Tequila Industry, Roberto Ciprés Cruces. During the ceremony of the 65th Anniversary of the National Chamber of the Tequila Industry, a leading institution in the sector and the 43rd anniversary of the Day of the Tequilero, Ciprés Cruces cited a study in which the federal and state governments, the Agave-Tequila Product System, the Tequila Regulatory Council and the Tequila Chamber participated, which obtained as its main conclusion the need to design and carry out this model. READ: Zapopan will have an interactive tequila museum “We are convinced that the implementation of this model will lead us to effective long-term strategic planning. You can count on the fact that we are allies of the federal, state, municipal governments, and of the different legislatures; With you we will ...

Source: Informador