Cow milk remains the most value-for-money in United Kingdom, no alternative

In an unsettled economic climate and a cost-of-living crisis AHDB’s Susie Stannard and Patty Clayton give an overview of dairy milk prices in comparison to alternatives. Challenging times Inflation has hit all food sectors hard. According to the ONS, food and non-alcoholic beverage prices rose by 14.6% in the 12 months to September 2022. This presents consumers with a challenge to look at some of their purchasing decisions to save money. Dairy products have long been seen as a staple item and used as a loss-leader to tempt shoppers into supermarkets meaning the price of milk has historically been at artificially low levels, with prices barely moving at all. The average price of a litre of own label cow’s milk was £0.54 in the 12 weeks to 7 Oct 2018 and £0.55 on 12 weeks to 2 Oct 2021 according to Kantar. Milk has been cast as a low-margin, high volume heavily commoditised category. Cow’s milk remains a favourite in Britain’s households and alternatives are very different markets. ...