The article forecasts a rise in the American cranberry harvest for 2020, with Massachusetts and Wisconsin being the primary contributors, accounting for 86% and 61% of the production, respectively. Other states like New Jersey, Oregon, Washington, and Canada also contribute a small portion. Despite the potential impact of a drought in Massachusetts, marketing efforts are underway to boost consumption and awareness of the nutritional benefits of cranberries. The Cranberry Marketing Committee is leading these initiatives, alongside research into developing new cranberry varieties, in collaboration with various universities.