The U.S. cranberry industry is pleased with the agreement to remove Section 232 tariffs in the UK, following the resolution of a long-standing steel and aluminum dispute. Since 2018, U.S. cranberry concentrate has been subject to a 25% retaliatory duty in the UK, limiting exports. The tariff's removal will allow for competitive entry into the market and potential sales growth. The Cranberry Marketing Order, a Federal Marketing Order under the USDA, manages the industry and works with the USDA to develop global marketing and promotional strategies.