The article reports a crisis facing farmers in Turkey's Pazaryeri district of Bilecik, who produce industrial plant hops, a crop essential for various industries, including food. The crisis arose when a factory that buys most of the district's hop production decreased its purchases by 25 percent, leading to the termination of contracts for 82 farmers, impacting about 400 decares of hop land. This development has left these farmers, who rely on hop cultivation due to the district's climatic conditions, in a difficult financial situation. A meeting was held to discuss the situation with local authorities and representatives of the Herb-Rose Cooperative, aiming to reach a resolution with the buying company and explore alternative ways to improve hop production and marketing. The article emphasizes the challenges faced by local farmers and the ongoing efforts to support them through collaboration and dialogue.